What is social media? Does my business need a FaceBook page? What should I Tweet about? What’s a Google circle….. These are the questions being asked on every digital marketing forum the world over. But what is the point of social media for business?
If you, like me, are immersed in the digital world whether it be through work or your own personal interest then you, like me, constantly hear and read about Facebook, Twitter, Google+, LinkedIn, YouTube, Flickr etc…..
It’s constant. It’s in the blogs we read, written about in both physical and online newspapers, websites, magazines, through friends it’s everywhere. Literally. All for good reason though especially for businesses looking to further expose themselves to their target market.
There are a number of benefits of social media for businesses such as;
- Being able to deal with customer queries/feedback in real time
- Company exposure
- Testing the market before launching a new product/service
- Generating high levels of targeted traffic to your website
- Building a relationship with your customers
- Improve brand perception
- Creating a buzz around a product with competitions/promotions
- Reach a global audience
- Identify potential for expansion
It’s great isn’t it? Well, for the most part it is but social media for business isn’t easy to implement and can be difficult to monitor and manage unless you commit to it as an organisation.
You need to incorporate a social media plan and properly manage everything that goes up onto each social media platform. Over the next few months we’ll cover everything you need to know about effectively managing your social media presence.