I must admit I love viral videos regardless of whether their for marketing or creating brand awareness. The latest viral video comes from dollarshaveclub.com who spectacularly launched themselves into the highly competitive razor blade market.
After watching the video I immediately clicked onto the website knowing it would have to echo the creativity of the viral in order for it to successfully work. It didn’t dissapoint.
The homepage screams usability, creativity and simplicity. It’s a perfect website to accompany an explosive viral. Hopefully we’ll see more businesses using the viral route to penetrate competitive industries in the future. Check out the video at http://www.youtube.com/watch?v=ZUG9qYTJMsI