Get Glue? Ever heard of it? No?
Get Glue is a Social Network for Entertainment. It encourages you to ‘Check-In’ to your movies, tv shows, music and books.
How does it work then? Like a lot of these networks, GetGlue allows you to connect with Facebook or Twitter, you can fill out the standard profile stuff and then ‘Like’ a bunch of movies and tv shows. From there you check in to whatever your watching, listening to or reading. You are rewarded with ‘stickers’, thats right, stickers for your Twitter or Facebook profile, or even your Premier League Panini album perhaps?
What do they get?
There’s always a catch isn’t there? Well every movie you ‘like’ or every show you ‘check-in’ to build a tidy little picture of you. You are putting on a plate everything marketeers want to know.
- What your watching (obviously)
- What time do you watch?
- How often do you watch?
- Do you share your ‘check-in’
What happens next? Well that tidy little picture of you will be transformed into delicately targeted advertising. Mad Men T-shirts $5? Sex and the City style shoes $10! Incredibly unique ads will begin appearing on your Facebook and Google Results page.
Is this bad?
I’ve been using GetGlue for a few months now and while I was interested initially I have waned considerably. While I am a huge believer in Social Media, and share a lot of data, I don’t get any value from sharing with strangers what I’m watching. I can’t say I’m mad to collect virtual stickers and won’t be putting my ‘Desperate Housewives #1 Fan’ sticker on my profiles. Social Media Marketing, as this essentially is, needs to add value. It needs to encourage you to share you that data. I don’t mind doing so, If I am getting a worthwhile experience from it, sadly GetGlue doesn’t give me that value.
Is there alternatives?
There is no doubt that Social Tv is going to be a staple of next-generation entertainment, with Smart TV’s incorporating Twitter, Facebook and YouTube. An alternative to GetGlue is a service called Zeebox. These guys have nailed the idea of Social Tv. I’m a believer in this service as it provides everything a viewer wants. Tweets, Viewing Figures and News. As they call it, your ‘tv sidekick’.
What should you do?
Firstly, don’t take my word on it. Try these networks out. There are an intriguing proposition to those looking for SMM’s next big thing. Technology and Media are closely knit and digital marketing will be morphing from PC’s, Tablets and Phones to that giant panel on your wall. Be prepared, its coming.
Thanks to a comment, We have been informed that by collecting virtual stickers, you can be rewarded with real physical stickers that are posted free of charge. Thanks Darren for helping us out.