Oh how we love viral. What’s not to love, honestly. For the unaware viral is an idea that spreads and while spreading markets your business often in a unique way.
We’ve all seen the old spice ads which completely re-invented and re-positioned the brand. Viral genius!
Now TNT in Belgium have launched their “push to add drama” viral campaign which has already amassed an impressive 3,840,292 views. Basically they put a button in a quiet town square and waited for someone to push it.