Our App of the Week has to go to Layar. An ‘Augmented Reality Browser’ thats customizable.
Layar allows for AR content to be super-imposed onto your screen. While I played around with it, It allowed me to see local bus stops, planes circling Dublin Airport, Tweets sent from within my radius and geo tagged Instagrams. There is also Daft.ie properties, directions to hotels and AR games.
The beauty of Layar, is it allows virtually anyway to create a layar and share it with the world. There is massive potential for Geographical Marketing & Advertising.
The video below give you a must better idea of how this cool app works. Layar is free so download it for your smartphone and give it a go.