We are bombarded with those irritating banner ads that are mostly ignored.
Take our advice, The next time you see a banner ad from Ikea, take a minute to scroll over it.
IKEA has incorporated their whole catalogue into a tiny 10.5 x 8.8cm Banner Ad. The Banner Ad allows the user to browse, search by category and even purchase. This is great digital innovation and something to be applauded.
Check out how it works in this video below.