HB, or their Dutch equivalent, launched a pretty clever Augmented Reality campaign this week.
Called the Magnum Pleasure Hunt, Users downloaded the A.R app and in a race against time, and competitors, hunted for A.R chocolate bonbons. Incorporating live geo maps, users could find bon-bons, but also see their competitors positions.
This was a great campaign for engaging their customers and avid A.R fans. Timing it at the beginning of Spring will surely help to re-market customer coming into the hotter months. And no doubt, many of the participants chilled out with a Magnum afterwards.
Check out the video below to get an idea of how the campaign worked.