Category Archives: Creative/Guerilla Marketing

Coke’s Project Re-Brief – Mobile Marketing at it’s best

Coca- Cola have re-imagined their classic ‘I’d like to buy the World a Coke’ campaign for the digital age.

Check out the case video below to see how they go about it. We think it perfectly ties in many aspect of digital platforms to create a powerful marketing campaign.

It’s Awesome

Leave a comment

Filed under Creative/Guerilla Marketing, Digital Advertising, Digital Marketing, Mobile Marketing

Cadburys get a big Thumbs Up!

To celebrate their 1 millionth ‘like’ on Facebook, Cadburys Chocolate decided to show their gratitude to their fans.

So thinking outside the box, They (or their creative agency) came up with a pretty clever idea. They built a huge chocolate thumbs up, of course. The genius of the idea was the 48 hour live feed of the construction through Facebook. They encouraged fans to engage, they reacted live to requests and even brought in a ‘super fan’ to place the final piece of the thumb.

The result was a social media dream:

  • 35% of their fans actively engaged
  • 40,000 new likes in the 48 hour period
  • Total reach of 82 Million

Not only are the figures impressive, but they strengthened brand awareness and created a feel good factor around the brand. Check out the video of the construction. It’s awesome.

Leave a comment

Filed under Creative/Guerilla Marketing, Digital Marketing, Facebook, Social Media Marketing

Magnum Pleasure Hunt – Augmented Reality Ice-Cream??

HB, or their Dutch equivalent, launched a pretty clever Augmented Reality campaign this week.

Called the Magnum Pleasure Hunt, Users downloaded the A.R app and in a race against time, and competitors,  hunted for A.R chocolate bonbons. Incorporating live geo maps, users could find bon-bons, but also see their competitors positions.

This was a great campaign for engaging their customers and avid A.R fans. Timing it at the beginning of Spring will surely help to re-market customer coming into the hotter months. And no doubt, many of the participants chilled out with a Magnum afterwards.

Check out the video below to get an idea of how the campaign worked.

 

Leave a comment

Filed under Augmented Reality, Creative/Guerilla Marketing, Digital Advertising, Digital Marketing

15 Crazy Creative/Guerilla Marketing Campaigns

Creative advertising can be one of the quickest ways to get a message to your target market and can potentially go viral.

Creative campaigns are original, expressive, imaginative and have the ability to make people take a second glance.

We’ve compiled a list of ten crazy creative advertising campaigns from across the globe. Enjoy and share

3M Security Glass

Creative Advertising Campaigns

Creative Advertising Campaigns

The Fitness Company

Creative Advertising Campaigns

Creative Advertising Campaigns

McDonald’s Coffee

Creative Advertising Campaigns

Creative Advertising Campaigns

South Africa Gun Awareness

Creative Advertising Campaigns

Creative Advertising Campaigns

Denver Water – Reduce Consumption

Creative Advertising Campaigns

Creative Advertising Campaigns

Coke v Pepsi

Creative Advertising Campaigns

Creative Advertising Campaigns

NYC Gym

Creative Advertising Campaigns

Creative Advertising Campaigns

McDonald’s Bus Stop

Creative Advertising Campaigns

Creative Advertising Campaigns

Bic Razors

Creative Advertising Campaigns

Creative Advertising Campaigns

Kill Bill

Creative Advertising Campaigns

Creative Advertising Campaigns

Frontline Flea Removal

Creative Advertising Campaigns

Creative Advertising Campaigns

KitKat Bench

Creative Advertising Campaigns

Creative Advertising Campaigns

Smoking Causes Blindness

Creative Advertising Campaigns

Creative Advertising Campaigns

Ugly Betty Season Launch

Creative Advertising Campaigns

Creative Advertising Campaigns

Campaign to Stop Graffiti on Buses

Creative Advertising Campaigns

Creative Advertising Campaigns

Leave a comment

Filed under Creative/Guerilla Marketing