Category Archives: Digital Advertising

Coke’s Project Re-Brief – Mobile Marketing at it’s best

Coca- Cola have re-imagined their classic ‘I’d like to buy the World a Coke’ campaign for the digital age.

Check out the case video below to see how they go about it. We think it perfectly ties in many aspect of digital platforms to create a powerful marketing campaign.

It’s Awesome

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Filed under Creative/Guerilla Marketing, Digital Advertising, Digital Marketing, Mobile Marketing

Magnum Pleasure Hunt – Augmented Reality Ice-Cream??

HB, or their Dutch equivalent, launched a pretty clever Augmented Reality campaign this week.

Called the Magnum Pleasure Hunt, Users downloaded the A.R app and in a race against time, and competitors,  hunted for A.R chocolate bonbons. Incorporating live geo maps, users could find bon-bons, but also see their competitors positions.

This was a great campaign for engaging their customers and avid A.R fans. Timing it at the beginning of Spring will surely help to re-market customer coming into the hotter months. And no doubt, many of the participants chilled out with a Magnum afterwards.

Check out the video below to get an idea of how the campaign worked.

 

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Filed under Augmented Reality, Creative/Guerilla Marketing, Digital Advertising, Digital Marketing

Human Trafficking Awareness Viral Campaign

Thousands of men, women and children are manipulated, tricked, forced and exploited in the sex industry across the world every month.

Many are told their only job will be to dance..

The  sole effort of this viral campaign is to create awareness and it is successfuly doing so generating close to a million views in just over a week.

Check it out and share

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Filed under Digital Advertising, Digital Marketing

IKEA – The Biggest Catalogue…Now in a Banner Ad.

We are bombarded with those irritating banner ads that are mostly ignored.

Take our advice, The next time you see a banner ad from Ikea, take a minute to scroll over it.

IKEA has incorporated their whole catalogue into a tiny 10.5 x 8.8cm Banner Ad. The Banner Ad allows the user to browse, search by category and even purchase. This is great digital innovation and something to be applauded.

Check out how it works in this video below.

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Filed under Digital Advertising, Digital Marketing

Infographic of the Day – Understanding Viral Content Marketing

We all love when good content goes viral. But virality is never guaranteed. Todays Infographic is a guide to Viral Content Marketing.

Have a look and give us your thoughts and views on it. Share with us your favourite viral content too. We love it here!

Infographic for Viral Content Marketing

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Filed under Digital Advertising, Digital Marketing, Social Media

Tic Tac Flashmob

What better way to start the new week  than with a flashmob.

This comes courtesy of Tic Tacs and shows the power of bad breath. Really nicely done.

Enjoy and share

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TuPac Raps At Coachella Festival With Some Digital Aid

Things just got crazy. The late TuPac Shakur is one of the highest selling artists of all time and is widely considered as one of the greatest rappers to ever pick up a mic.

It’s been over 15 years since he’s performed on stage but with the aid of new 3D holographic technology he made a special guest appearance at last nights Coachella Festival.

Check out the slightly eerie video of the performance below

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Filed under Digital Advertising, Digital Marketing