HB, or their Dutch equivalent, launched a pretty clever Augmented Reality campaign this week.
Called the Magnum Pleasure Hunt, Users downloaded the A.R app and in a race against time, and competitors, hunted for A.R chocolate bonbons. Incorporating live geo maps, users could find bon-bons, but also see their competitors positions.
This was a great campaign for engaging their customers and avid A.R fans. Timing it at the beginning of Spring will surely help to re-market customer coming into the hotter months. And no doubt, many of the participants chilled out with a Magnum afterwards.
Check out the video below to get an idea of how the campaign worked.
We are bombarded with those irritating banner ads that are mostly ignored.
Take our advice, The next time you see a banner ad from Ikea, take a minute to scroll over it.
IKEA has incorporated their whole catalogue into a tiny 10.5 x 8.8cm Banner Ad. The Banner Ad allows the user to browse, search by category and even purchase. This is great digital innovation and something to be applauded.
Check out how it works in this video below.
Things just got crazy. The late TuPac Shakur is one of the highest selling artists of all time and is widely considered as one of the greatest rappers to ever pick up a mic.
It’s been over 15 years since he’s performed on stage but with the aid of new 3D holographic technology he made a special guest appearance at last nights Coachella Festival.
Check out the slightly eerie video of the performance below