Category Archives: Digital Marketing

Coke’s Project Re-Brief – Mobile Marketing at it’s best

Coca- Cola have re-imagined their classic ‘I’d like to buy the World a Coke’ campaign for the digital age.

Check out the case video below to see how they go about it. We think it perfectly ties in many aspect of digital platforms to create a powerful marketing campaign.

It’s Awesome

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Filed under Creative/Guerilla Marketing, Digital Advertising, Digital Marketing, Mobile Marketing

Cadburys get a big Thumbs Up!

To celebrate their 1 millionth ‘like’ on Facebook, Cadburys Chocolate decided to show their gratitude to their fans.

So thinking outside the box, They (or their creative agency) came up with a pretty clever idea. They built a huge chocolate thumbs up, of course. The genius of the idea was the 48 hour live feed of the construction through Facebook. They encouraged fans to engage, they reacted live to requests and even brought in a ‘super fan’ to place the final piece of the thumb.

The result was a social media dream:

  • 35% of their fans actively engaged
  • 40,000 new likes in the 48 hour period
  • Total reach of 82 Million

Not only are the figures impressive, but they strengthened brand awareness and created a feel good factor around the brand. Check out the video of the construction. It’s awesome.

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Filed under Creative/Guerilla Marketing, Digital Marketing, Facebook, Social Media Marketing

Magnum Pleasure Hunt – Augmented Reality Ice-Cream??

HB, or their Dutch equivalent, launched a pretty clever Augmented Reality campaign this week.

Called the Magnum Pleasure Hunt, Users downloaded the A.R app and in a race against time, and competitors,  hunted for A.R chocolate bonbons. Incorporating live geo maps, users could find bon-bons, but also see their competitors positions.

This was a great campaign for engaging their customers and avid A.R fans. Timing it at the beginning of Spring will surely help to re-market customer coming into the hotter months. And no doubt, many of the participants chilled out with a Magnum afterwards.

Check out the video below to get an idea of how the campaign worked.

 

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Filed under Augmented Reality, Creative/Guerilla Marketing, Digital Advertising, Digital Marketing

Human Trafficking Awareness Viral Campaign

Thousands of men, women and children are manipulated, tricked, forced and exploited in the sex industry across the world every month.

Many are told their only job will be to dance..

The  sole effort of this viral campaign is to create awareness and it is successfuly doing so generating close to a million views in just over a week.

Check it out and share

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Filed under Digital Advertising, Digital Marketing

IKEA – The Biggest Catalogue…Now in a Banner Ad.

We are bombarded with those irritating banner ads that are mostly ignored.

Take our advice, The next time you see a banner ad from Ikea, take a minute to scroll over it.

IKEA has incorporated their whole catalogue into a tiny 10.5 x 8.8cm Banner Ad. The Banner Ad allows the user to browse, search by category and even purchase. This is great digital innovation and something to be applauded.

Check out how it works in this video below.

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Filed under Digital Advertising, Digital Marketing

Infographic of the Day – Understanding Viral Content Marketing

We all love when good content goes viral. But virality is never guaranteed. Todays Infographic is a guide to Viral Content Marketing.

Have a look and give us your thoughts and views on it. Share with us your favourite viral content too. We love it here!

Infographic for Viral Content Marketing

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Filed under Digital Advertising, Digital Marketing, Social Media

Stay Trendy with Color Forecast

So you think your fashionable do you? Your up to date on your trends right? Think Again!

We came across Color Forecast this week, an interesting idea if I may say.

Unorthodoxx Digital, Fashion, Tech

 

 

 

 

 

 

How Does It Work?

Color Forecast will tell you, to the second, what colour is fashionable.

This has been done by sticking some pretty high tech cameras in some of Europes fashion hotspots. Milan, Paris and eh… Antwerp? These cameras scour the streets, picking up moving objects and analyzing their colour information. There is plenty of technical stuff running in the background, but the site has a simple and pretty interface that displays real time video from the cities.

There is plenty of room for growth for this platform. Fashion labels will no doubt be clamoring for some tie-in functions. And of course, If your trendy you will want to tell your friends on Facebook or Twitter so Social Media can tie nicely in here too.

So in the not so far future, your phone or tablet will be telling you what to wear in the morning. Freaky.

Check the video below for a low-down on Color Forecast.

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Filed under Digital Marketing, Tech