Category Archives: Social Media Marketing

Cadburys get a big Thumbs Up!

To celebrate their 1 millionth ‘like’ on Facebook, Cadburys Chocolate decided to show their gratitude to their fans.

So thinking outside the box, They (or their creative agency) came up with a pretty clever idea. They built a huge chocolate thumbs up, of course. The genius of the idea was the 48 hour live feed of the construction through Facebook. They encouraged fans to engage, they reacted live to requests and even brought in a ‘super fan’ to place the final piece of the thumb.

The result was a social media dream:

  • 35% of their fans actively engaged
  • 40,000 new likes in the 48 hour period
  • Total reach of 82 Million

Not only are the figures impressive, but they strengthened brand awareness and created a feel good factor around the brand. Check out the video of the construction. It’s awesome.


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Filed under Creative/Guerilla Marketing, Digital Marketing, Facebook, Social Media Marketing

Infographic of the Day – Twitter Best Practice

So your starting out on your Social Media journey for your brand.

For a large chunk of Brands, Twitter will become an engine for driving engagement, monitoring social sentiment around your brand and engaging in social conversations.

So todays Infographic shares some ‘Best Practice’ tips for using Twitter. Take these tips on board and you can’t go too wrong with your Twitter strategy.


Twitter, Unorthodoxx Digital, Best Practice, Social Media


Filed under Infographic, Social Media, Social Media Marketing, Twitter

Infographic of the Day – Pin It To Win It

Pinterest has taken the social media world by storm in the last few weeks. Todays Infographic is ‘A Marketer’s Guide’

Check it out!

Pinterest, Unorthodoxx Digital, Digital Marketing


Filed under Digital Marketing, Infographic, Social Media, Social Media Marketing

Infographic Of The Day

Ever wonder how much a Facebook fan was worth? It’s no secret that every company on the planet wants hundreds of thousands of Facebook fans.

It’s easy cheap marketing when managed strategically and efficiently. Check out this cool infographic from the guys at  Edelman Digital.

Facebook Infographic

Facebook Infographic

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Filed under Infographic, Social Influence, Social Media, Social Media Marketing

Infographic of the Day – Social Vs Search

How we find things on the internet is morphing. Search habits are changing from using solely Google to Facebook & Twitter.

So how do marketing divvy up their time and budgets? Where do they put their eggs in Social or Search. Today’s Infographic crunches the numbers….

Unorthodoxx Digital, Search Marketing, Social Media Marketing, Infographic

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Filed under Digital Marketing, Google, Social Media Marketing

Social Media for Business – The Stats

Social Media for Business

Social Media for Business

Most businesses are aware of social media, if their not then there’s a problem. It’s fully integrated into our lives and influences the way we perceive brands and affects how we purchase.

A lot of companies may not use social media for business but their aware of it. They know it has reach and potential but don’t understand how to harness the true extent of its power.

Social media for business is essential and should be mandatory for 85% of companies. That being said if you’re a fisherman casting your net off the Isle of Man your probably safe enough not using Twitter.

But why use social media for business? Why Tweet, update your status, pin or upload videos? Well, here’s why;


  • Twitter has over 100,000,000 active users per month
  • Over 50,000,000 people use it per day
  • There’s over 200,000,000 registered users
  • 55,000,000 mobile users  each month
  • gets over 400,000,000 vistors per month
  • Over one billion tweets every 5 days
  • Over 9,000 tweets per second


  • Over 845,000,000 active users
  • Over 250,000,000 photos are uploaded per day
  • Over 2.7 billion likes every day
  • Over425,000,000 mobile users.
  • Average time spent on the site –  20 minutes


  • over 1.36 million users per day
  • Average time spent on site – 15 minutes
  • 68.2% female user base
  • Pinterest users  increased by more than 145% since January 2012
  • 28 percent of users have an income of $100k+


  • 35 hours of video uploaded every minute
  • Over 100,000,000 views per day
  • Over 4,000,000 people are sharing to at least one social network
  • The YouTube app gets over 100,000,000 views per day


To wrrrap up. If you’re a business with a target market who uses social media and you’re not on it….. Get cracking and create a social media strategy. Social media has a massive amount of potential for exposure for businesses and it’s free. Just use it wisely!

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Filed under Social Influence, Social Media, Social Media Marketing

The Social Media Marketing Industry Report 2012

Unorthodoxx Digital, Social Media Examiner


The Guys over at Social Media Examiner have released their in-depth industry report on Social Media Marketing for 2012.

This annual report surveyed 3,800 marketing professionals who outline where their social media efforts lie and where they aim to target in the coming year. This document is a must read for anyone with half an interest in Social Media Marketing. The report gives some idea of what agencies and brands are considering for Social Media activities in the near future.


The report can be found…..

Unorthodoxx Digital





Take some time to read through the report. As always, We would love to get some feedback so feel free to Tweet, Poke, Mail or just shout at us.



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Filed under Social Media, Social Media Marketing