Tag Archives: over optimisation penalty

The Google Penguin Update

The Google Penguin Update

The Google Penguin Update

So, the Google Penguin Update has gone live but many are still unaware about what’s really happened. Well if you haven’t already read our post on the over optimisation penalty check it out now.

This new algorithmic update was introduced to target spammy websites i.e. those participating in black hat activities such as keyword stuffing. Speaking about the new update on their blog Google stated that the new update will;

“Decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.”

Before the update went live Google’s Matt Cutts, the head of the web spam team, announced that the websites using  “aggressive web spam tactics” would be penalized. Google went on to say that the aim of this update is to;

“Help searchers find sites that provide a great user experience and fulfill their information needs.”

This is great news for everyone regularly and consistently putting out high quality, unique and optimised content. For more information check out Google’s blog post discussing the matter here.


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