Tag Archives: Social Media Marketing

Coke’s Project Re-Brief – Mobile Marketing at it’s best

Coca- Cola have re-imagined their classic ‘I’d like to buy the World a Coke’ campaign for the digital age.

Check out the case video below to see how they go about it. We think it perfectly ties in many aspect of digital platforms to create a powerful marketing campaign.

It’s Awesome

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Filed under Creative/Guerilla Marketing, Digital Advertising, Digital Marketing, Mobile Marketing

Cadburys get a big Thumbs Up!

To celebrate their 1 millionth ‘like’ on Facebook, Cadburys Chocolate decided to show their gratitude to their fans.

So thinking outside the box, They (or their creative agency) came up with a pretty clever idea. They built a huge chocolate thumbs up, of course. The genius of the idea was the 48 hour live feed of the construction through Facebook. They encouraged fans to engage, they reacted live to requests and even brought in a ‘super fan’ to place the final piece of the thumb.

The result was a social media dream:

  • 35% of their fans actively engaged
  • 40,000 new likes in the 48 hour period
  • Total reach of 82 Million

Not only are the figures impressive, but they strengthened brand awareness and created a feel good factor around the brand. Check out the video of the construction. It’s awesome.

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Filed under Creative/Guerilla Marketing, Digital Marketing, Facebook, Social Media Marketing

A Meme A Day……Saturday

Is this something that we all love to happen?

Happy Saturday from Unorthodoxx Digital

Unorthodoxx Digital, A Meme A Day, Success Kid

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Filed under Meme, Social Media

Infographic of the Day – Pin It To Win It

Pinterest has taken the social media world by storm in the last few weeks. Todays Infographic is ‘A Marketer’s Guide’

Check it out!

Pinterest, Unorthodoxx Digital, Digital Marketing

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Filed under Digital Marketing, Infographic, Social Media, Social Media Marketing

Infographic of the Day – Social Vs Search

How we find things on the internet is morphing. Search habits are changing from using solely Google to Facebook & Twitter.

So how do marketing divvy up their time and budgets? Where do they put their eggs in Social or Search. Today’s Infographic crunches the numbers….

Unorthodoxx Digital, Search Marketing, Social Media Marketing, Infographic

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Filed under Digital Marketing, Google, Social Media Marketing